THE UP PROJECT IS THE PURPOSE-DRIVEN Business Support INITIATIVE OF DESIGN BY JQ.
How It All Started
In 2019, we took the leap together to turn our freelance digital design careers into a full-time business and created our digital design studio Design by JQ. We had different creative backgrounds but a common passion for crafting brands, designing compelling websites, and above all else, helping our clients achieve their growth plans. Having worked on large corporate accounts spanning the fashion, finance, and beauty industries via Design by JQ, we understand that the process of forming a brand identity, launching a product, or establishing a digital presence can seem intimidating or unattainable.
That’s where The Up Project comes in!
WHO WE SERVE
We created The Up Project to focus specifically on helping independent, conscious businesses grow, scale and pivot.
We are here for:
Independent and purposeful businesses in service-based industries (including food and beverage, travel and hospitality, health and wellness) as well as product-based (apparel, jewellery, etc.)
A new business who is looking to take their initial product or service and establish a cutting-edge website and compelling brand identity that lasts.
Businesses within 1-2 years of inception who are looking for online conversion improvements via strategic design.
Promote a new product launch or expanded service offering.
Small but established businesses who are looking to rebrand or elevate the aesthetic and functionality of their existing brand/website
WHY WE ARE Different
SOLUTION THAT ENABLE
We will equip you with the right design tools and content management systems that will continue to provide results long after our project is completed.
USER-CENTERIC DESIGNS
We take a holistic approach to your business objectives and consider how strategic design and friction-reduction can encourage a user to take a desired action and maximise your return on investment.
CO-CREATIONS
We see ourselves as an extension of your team and our design process is a two-way street, incorporating your vision, input, and feedback throughout the journey.
KINDNESS & HONESTY
We provide upfront and transparent pricing, with packages designed to scale based on needs. We are here to reduce your stress and workload while producing exceptional results!
MEET OUR TEAM
QUENTIN MOREAU
Co-Founder/ Creative Director
Quentin is a User Experience and Virtual Reality Designer. Originally from France, he has worked with clients across Asia and Europe to elevate their brand experiences and challenge the status quo.
Over the past few years, he has worked on innovative applications for brands such as BMW, Infiniti, Lego, Honma and Mini.
Today, Quentin works closely with our clients to set project creative direction, define UX strategy and ensure a seamless execution, development and transition.
JUSTINE CHOW
Co-Founder/ Managing Director
Justine is a visual designer specializing in both digital and packaging design. She has led projects in branding, social media, and content creation for clients including Nike, Estee Lauder, Steelcase, Invesco, and Van Cleef & Arpels.
An entrepreneur at heart, Justine is a bright and curious creative who is passionate about bridging design and business.
Today, Justine works on the branding side of client projects while also overseeing studio operations and workstream.
READY TO START YOUR BRAND’S NEXT CHAPTER?
Let’s schedule your discovery call.